MARK LEIGHTLEY runs his busy and successful studio from the small Channel Island of Guernsey. Just 9 miles long and 3 miles wide it has a population of around 59,000. With up to 50-60 photographers operating in the Island, in store photographers from England and the majority of school children photographed by UK photographers, Mark knows all about competition. He presents a seminar for the South-East Region of the MPA on June 15th.
Mark now stands among the leading UK portrait photographers. With two books published and three major exhibitions to his credit, his most recent had a three-month show in London’s West End. His multiple awards include membership of the Kodak Gold Circle, and has twice held Kodak’s UK Family Portrait Photographer of the Year
It is not only his creative style that separated him out. He marketed his studio and business in a way never previously seen in the island. The studio is totally client led, he believes firmly that the client is the very most important part of his business, without them he simply would have no business.
He is in much demand on the lecture circuit and coaching fellow photographers. He holds diplomas in life coaching and performance coaching and has shared his marketing and business philosophies throughout the United Kingdom and beyond. For many his seminars have been a turning point.
Back To Basics – SE Region Seminar June 15th
A one-day seminar for professional photographers who are serious about their business and even more serious about moving their business forward.
Professional photography has never before seen such large numbers of people setting themselves up as photographers. The vast majority are non-professional with little or no experience. It can feel at times as though our profession is being hijacked. They are lowering both the standard and perception of professional photography and the public are having difficulty recognising the difference. Never before has the need to separate ourselves, to stand above and apart been more urgent. For many the survival of their studios will depend on it.
Back to basics will completely re look at the way we approach and run our studios. It will explore our attitudes and thinking. It will uncover dozens of ways to separate ourselves out and be noticeably different. Doing nothing is no longer an option.
WILL YOU DARE TO TAKE UP THE CHALLENGE?
Why are we in business?
Where is our business going?
Where would you like it to be going?
How are you going to take it there?
What is it that is stopping us?
Looking to the past in order to move into the future
Become a market leader
Marketing, what is it and how to do it?
Sales and the Sales room
What is the most important part of your business?
…and much more
Mark will be starting at 9.30am and finishing at 5pm with lunch and refreshments throughout the day.
Dennis Hylander Hon FMPA judges and critiques the SE Region Annual Print Competition starting at 6.30pm. The lessons that can be learned from listening to Dennis could change the way you shoot, process, crop and present your images – so valuable if you are thinking of entering the national awards or even if you just want to raise your game.
The venue is Rowfant House, Wallage Lane, Rowfant, Crawley, West Sussex, RH10 4NG. Tel: 01342 714869.
Costs: £65 for members and affiliates gets you the Mark Leightley Seminar, refreshments and lunch and also the Dennis Hylander judging and critique. £85 non members. Couples from the same studio £100 together.
Evening only – 6.30pm onwards is £10 or FREE if you enter 4 prints or
more. (coompetition print entry is £5 each or 5 for £20).Payment in advance.
Contact: ave Cosens email@example.com